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ICC T20 World Cup Sponsorship

The ICC is the governing body and custodian of cricket.  Sitting alongside FIFA, UEFA and the IOC, as one of the world’s leading sport federations.

Expat Sport is the exclusive commercial partner of the ICC for the Mena Region and Pakistan.
Why become a partner of the ICC?
  • Align your brand with one of the strongest brands in world sport.
  • Cricket is the world’s second largest sport
  • Over 1 billion fans worldwide
  • A powerful sales, marketing & engagement channel
  • Ability to target a key demographic – The Cricket Fan – through engaging content and event activation.
There are two sponsorship opportunities for the ICC T20 World Cup in Australia 2020 and India 2021 – Local and global.  Some of the benefits included in a local sponsorship include:

  • Permissions to run activations and promotions around the T20 World Cup, using tickets as competition prizes and incentives
  • Approval to use the official ICC T20 World Cup logo, player images and trademark names
  • Ability to run live/fan sites during the World Cup
  • Access to the ICC Cricket World Cup Trophy for promotional use (subject to availability)
  • Allocation of Cat A tickets to all matches
  • Access to ICC Ambassadors for meet and greet and private functions, iconic retired international stars such Virender Sehwag and Ashish Nehra
  • Giant screen branding at every match - 2 x 30 second (pre-match and mid innings break) video advertisements
  • Exclusive activation opportunity - The ability to sell merchandise, or run activations at all venues
  • Half page advertisement of your brand in the official Tournament souvenir programme 
  • Category exclusivity
  • Expat Sport assistance throughout, including in Australia to take care of your guests
  • The expected attendance for ICC T20 World Cup in Australia 2020 is 1.2m, with 1.25m expected the following year, for the ICC T20 World Cup in India, 2021.
TV audience figures are expected to be a staggering 1.6 Billion for 2020 and 1.75 Billion for 2021

Further details shown in the brochures below and for a personal meeting, please email 

Further details shown in the brochures below:

Local sponsorship                                         Global sponsorship

Featured opportunities

ICC Academy

Showcase your brand in front of a loyal audience, at a world class venue

ICC Academy Branding:

Strengthening your company’s association with sport is a powerful way of building brand awareness and reaching an influential audience. There are a wide range of branding opportunities at the ICC to suit your marketing objectives:

Showcase your brand in front of....

- English County teams including Essex, Lancashire, Nottinghamshire, Kent, Warwickshire and Worcestershire
- International schools tournament with schools from UK, South Africa, India and Australia
- Sri Lanka, Pakistan and UAE International teams, plus England Lions and Under-19s
- Associate teams including Afghanistan, Scotland, Ireland and Hong Kong
- Numerous local cricket teams, including Corporate teams who play regular cricket at the ICC academy
- Pakistan Super League (PSL) featuring cricket icons such as Shahid Afridi, Chris Gayle, Kevin Pietersen, Kumar Sangakkara and many more

Branding opportunities include:
  • Indoor Nets - banners 3m x 0.6m
  • Oval 1 and 2 - boundary boards 3m x 0.6m
  • Outdoor Nets – individual lanes
  • Outdoor Court – 2 positions available
  • Scoreboards – 2 positions available
  • Oval 1 clock Annual
  • Oval 2 clock Annual
Connect your brand to a passionate local and international cricket audience


Spanish Super Cup

In line with Vision 2030, Saudi Arabia is bringing world class sporting events to the Kingdom, and the Spanish Super Cup is one such event.


In line with Vision 2030, Saudi Arabia is bringing world class sporting events to the Kingdom, and the Spanish Super Cup is one such event. The inaugural tournament takes place 8-12 January 2020, at the King Abdullah Sports City stadium, Jeddah and we return to Saudi for the following two years.
The tournament consists of four teams selected from the winners and runner up of the La Liga as well as the winners and finalists of the Copa Del Rey.  You can therefore expect to see the top four teams in La Liga taking part, with the tournament in 2020 featuring Barcelona, Real Madrid, Atletico Madrid and Valencia
In addition to all tickets being sold out in the venues, the tournament has huge global appeal and is broadcast in over 40 countries with viewership figures expected to exceed 50m
Expat Sport will tailor a sponsorship package that suits your budget and objectives.  Some of the benefits we can provide include:
- LED Boundary Board
- Allocation of general and VIP hospitality tickets
- Access to team training sessions
- Exposure on all General Sports Authority (GSA) social media and outdoor spaces
- 3D on pitch carpet
- Advert on stadium main screen
- TV Commercial Sport
- Services of Expat Sport team throughout

Align your company’s brand alongside that of Barcelona, Real Madrid, Valencia and Atletico Madrid. Full details shown in the presentation below and if you would like to arrange a meeting to discuss this opportunity please email


Asia Cup

Are you looking to target the Asian market, either locally, or globally? If so the Asia Cup is the perfect sporting event to align your brand alongside.


Date: September 2020
Location (TBC)
Format: 13 ODI matches between 6 teams – India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, plus one associate member
Expected viewership: Over 300m
Are you looking to target the Asian market, either locally, or globally? If so the Asia Cup is the perfect sporting event to align your brand alongside.
Expat Sport can tailor a list of rights and benefits to suit your company’s objectives, either for a local or global sponsorship. Some of the benefits we can provide you, include:
- Allocation of tickets for use in promotions and incentives
- Right to use event logo and image rights
- Boundary boards and boundary rope branding
- Activation area at venues and product sampling
- Video and still images on big screen inside the stadiums
- 3D Pitch Carpet
- Logo on media board, tickets and event collaterals
- Branded 4/6 Placards
- Coin toss representative

Connect your brand to a passionate local and international cricket audience.
For further details, or to a meeting please email

Branding examples click here



Football Sponsorship

Bond with your customers and suppliers whilst enjoying your shared passion of cricket


We all appreciate the importance of strong partnerships and what better brand to partner with than a premiership of La Liga football club?  Expat Sport are official agents of some of the worlds greatest football clubs.  We can give you exclusive access, whilst placing your brand in front of a huge targeted audience.

 Expat Sport represent the Mena territory and can give your company category exclusivity for your region.

 A sample of some of the Rights and Benefits include: 

  • Player/Legend Appearances
  • Image rights and use of logo and trademarked names
  • Access to image/video library
  • Post Match Press Conference clips
  • Allocation of signed shirts to use in promotions/incentives
  • Number of other merchandise such as caps, bags, water bottles etc.
  • Allocation of match tickets to use in promotions
  • VIP hospitality tickets to invite VIP guests to matches
  • Access to behind the scenes training sessions
  • Social media support and access to clubs followers
  • Content in club newsletter
  • Places on clubs official travelling party for European match
  • Press release and launch event with first team players in attendance
  • Category exclusivity with in territory

 Football and player sponsorships are handled by Expat Sport managing director, Alan Holt.  To arrange a meeting please email


Request Details


"We have a very large community in this country that are just passionate about cricket. This is our way of connecting with our community in a much more meaningful way, which we cannot do on a TV campaign."
Tarun Sabhlok
Marketing manager
"Babyshop’s support to ICC Academiy's Cricket Cubs is in line with the company’s philosophy of empowering children with skills in order to help pave the way for a more active society.”
ICC Academy testimonial

I’m thoroughly impressed with these facilities
Virat Kholi
Indian Cricketer