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ICC Academy Partnership

The ICC Academy is a world-class cricket facility with opportunities to strengthen market awareness of your products and highlight your position as a key industry leader.

Exclusive sponsorship opportunities from Expat Sport at ICC Academy

As an official commercial partner of ICC Academy, Expat Sport offers brand partnerships at the heart of global cricket

Why ICC Academy?

  • Strengthen your company’s association with cricket
  • Reach an influential audience of families, executives, professional and international cricket teams.
  • Access diverse partnership opportunities that appeal to a wide range of companies

ICC Academy is the world’s leading cricket development, education and performance institute.

Over 5,000 adults regularly playing in leagues and tournaments

45 professional teams and 15 international teams played at ICCA in the last 12 months

Over 2,000 children coached with over 160,000 hours of participation

90% of the world’s top players have trained at ICCA, gaining attention from global media.

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Featured opportunities

Branding

Showcase your brand in front of a loyal audience, at a world class venue
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ICC Academy Branding:

Strengthening your company’s association with sport is a powerful way of building brand awareness and reaching an influential audience. There are a wide range of branding opportunities at the ICC to suit your marketing objectives:

Showcase your brand in front of....

- English County teams including Essex, Lancashire, Nottinghamshire, Kent, Warwickshire and Worcestershire
- International schools tournament with schools from UK, South Africa, India and Australia
- Sri Lanka, Pakistan and UAE International teams, plus England Lions and Under-19s
- Associate teams including Afghanistan, Scotland, Ireland and Hong Kong
- Numerous local cricket teams, including Corporate teams who play regular cricket at the ICC academy
- Pakistan Super League (PSL) featuring cricket icons such as Shahid Afridi, Chris Gayle, Kevin Pietersen, Kumar Sangakkara and many more

Branding opportunities include:
  • Indoor Nets - banners 3m x 0.6m
  • Oval 1 and 2 - boundary boards 3m x 0.6m
  • Outdoor Nets – individual lanes
  • Outdoor Court – 2 positions available
  • Scoreboards – 2 positions available
  • Oval 1 clock Annual
  • Oval 2 clock Annual
Connect your brand to a passionate local and international cricket audience
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Dinners

Invite your VIP customers to fun evenings and meet and greets with sporting icons 
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Dinners

Expat Sport is well known for its sporting dinners, inviting clients to mingle with international players and sporting legends.
There are various options available in hosting a table of guests, all including a three-course meal and drinks throughout the evening. Most importantly, there are plenty of photo opportunities and even the chance to take on your hero at their own game!
Get in touch today to find out more about this year’s upcoming events

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Masterclass

Incentivise your customers and market your brand to a cricket loving audience, with a coaching lesson from a cricket icon
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Masterclass

Offer your clients and customers a unique and highly memorable experience – exclusive cricket lessons from a sporting legend. Whether they are avid cricketers or armchair experts, participants won’t fail to be impressed by this rare opportunity – and it makes for great online content for your brand too.

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Tournaments

Bond with your customers and suppliers whilst enjoying your shared passion of cricket
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Tournaments

ICC ACADEMY CRICKET 6'S TOURNAMENT 
Expat Sport and ICC Academy will be running a series of cricket 6's tournaments from December 2017 through to March 2018. Deepen relationships with your customers, suppliers and staff, in a fun and relaxing environment. Become known as a supporter of cricket and align your brand alongside the world-renowned ICC Academy brand.

WHERE: ICC ACADEMY, DUBAI SPORTS CITY

WHAT THE TOURNAMENT INCLUDES 

  • Maximum of 8 Participating Teams
  • Minimum of 4 Games during the day
  • Tea/coffee and water throughout the day
  • Umpire for every match
  • Score-keeping on electronic scoreboard
  • Tournament organiser
  • lunch box
  • Hot Buffet dinner the ICC Academy cricket lounge
  • Trophy presentation and awards evening
  • Video highlights of the tournament and dinner
  • Meet and Greet with an international cricketer (optional)
BENEFITS
  • Squad of ten to enter the tournament
  • Table of ten at the dinner
  • Temporary branding on each oval throughout the tournament
  • Ability to activate throughout the day
  • Branding at the dinner
  • Network with other companies
  • Align your brand alongside the world-renowned ICC Academy brand
  • Contribute to your CSR responsibilities
  • Branded media content to share with invitees and across your online platforms
  • Pre-event activation offering meet and greet with international cricketer (optional extra)

If you would like to make a greater impact, we can also run a private tournament just for you. This enables your brand to invite customers and suppliers to enter their own team and for the event to become known as the ‘your brand corporate 6’s’.

Contact us for further details and the tournament format.

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Naming Rights

Associate your brand with cricket and the world renowned brand of the ICC Academy
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Naming Rights

Associate your brand with the most trusted name in world cricket
Make an emotional connection with cricket lovers in the local, regional
and global markets, cementing your brand's relationship with the game of cricket
and a world class business and venue, the ICC Academy. In return,
cricket lovers recognise that your company is a brand which embodies
the spirit of cricket and works in partnership with other world-class brands,
to support the development of the game.

Naming rights opportunities:
FULL NAMING RIGHTS, the (Your Brand) ICC Academy - Available
(YOUR BRAND) CRICKET CUBS (Age 3-6) - Taken by Babyshop
YOUR BRAND) WARRIORS (Age 6 to adults) - Taken
OVAL NAMING RIGHTS - Oval 2 taken Oval 1 available
CORPORATE TOURNAMENTS - Available
AFTER SCHOOLS PROGRAMME - Available

Breadth of Opportunity: 
A small sample of benefits include:

  • Extensive branding across all indoor and outdoor areas
  • Participate – enter teams into every tournament/indoor league
  • Invite your VIP customers to meet their cricketing heroes
  • Collect data and offer product samples to ICC Academy visitors
  • Free use of ICC Academy pitches and training areas
  • VIP passes to all matches, events, tournaments and functions
  • Masterclass - give your customers a coaching lesson with a cricket icon
  • Event hosting, customer entertainment and employee engagement
  • Promote your products and services to the Dubai Sports City database
  • Plus much more...
For enquiries call Alan on +971 50 282 6525 or complete the enquiry form below

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Result

Customer feedback

Tarun%20Testimonial
"We have a very large community in this country that are just passionate about cricket. This is our way of connecting with our community in a much more meaningful way, which we cannot do on a TV campaign."
Tarun Sabhlok
Marketing manager
coca-cola
cricket-cubs
"Babyshop’s support to ICC Academiy's Cricket Cubs is in line with the company’s philosophy of empowering children with skills in order to help pave the way for a more active society.”
Babyshop
SHAILESH BHADRA
MARKETING MANAGER
Virat%20Kohli
ICC Academy testimonial

I’m thoroughly impressed with these facilities
Virat Kholi
Indian Cricketer